Further analysis of the B2 machines loyalty card survey


In 2014, a survey of 4001 people who gambled on machines in bookmakers (called B2 machines hereafter) and who held a loyalty card for William Hill, Ladbrokes or Paddy Power was conducted by NatCen Social Research. This survey collected information on gambling behaviour, including problem gambling, and linked survey responses with data held by bookmakers about e ach person’s gambling on B2 machines between September 2013 and June 2014. The Responsible Gambling Strategy Board (RGSB) wanted to analyse this data further and set out a series of questions they wanted answers to.

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