Bingo – UK – May 2005

Abstract

Bingo has shown modest growth since 2000 despite a declining customer base. Total club turnover, including all sources of income, has grown to just over £2 billion, from £1.8 billion in 2000. The number of regular bingo players has fallen since 2001, from 3.2% to 2.8% of adults in 2004, and occasional players are also decreasing (from 4.5% to 4.1%). Deregulation has been the main source of growth, with bingo clubs having been allowed to offer bigger prizes and to install more gaming machines offering a larger jackpot payout.. According to TGI, the Proposed changes outlined in the Gambling Bill are anticipated to help increase admissions through the removal of the '24-hour' wait restrictions. As a result, the outlook for the bingo market is more positive than it was a few years ago, and operators are looking for alternative means to improve their operations and to add value to the whole bingo gaming experience. Pooling together the most innovative consumer research and latest market analysis, Mintel's new report offers you all the insight and inspiration you need for designing clever, creative and profitable marketing strategies. Findings include… Men are outnumbered by women by a ratio of 30:70 across all players Average spend by bingo participant increased by 31% between 2000 and 2004 Gaming machines now account for 30% of typical revenues in bingo clubs.

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