CAP and BCAP gambling review. An assessment of the regulatory implications of new and emerging evidence for the UK advertising codes


The Committees of Advertising Practice (CAP and BCAP) have reviewed the evidence base on harms related to gambling advertising as part of a wider multi-agency process requested by the Department for Culture Media and Sport (DCMS). CAP and BCAP are satisfied that the evidence does not present a case for new gambling advertising rules or a new approach to how we develop them. Both the academic literature and key metric data present a strong case for the effectiveness of the UK Advertising Codes (the Codes) in helping to meet a key regulatory objective of the Gambling Act 2005: protecting children and other vulnerable persons from being harmed or exploited by gambling.

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