Challenging the myth of urban regeneration: Raising the profile of problem gambling with a media campaign

Abstract

This paper is an examination of discourses challenging the myth of ‘gambling’ as a form of urban regeneration in Great Britain. The focus is primarily on the Daily Mail, which has continually waged a successful media campaign to “Kill the Casino Bill” and constructed a powerful public condemnation of gambling as regenerative. From an analysis of 156 gambling articles from January 2004 to December 2010 common and recurring themes emerged to dismiss gambling as a form of regeneration. These were gambling as immoral, criminal and pathological. These helped shaped discourses around which the debate on gambling was framed and structured.

Problem with this document? Please report it to us.