Commercial gambling advertising: Possible impact on youth knowledge, attitudes, beliefs and behavioural intentions: Final report

Abstract

This report presents the results of the first study in Ontario to examine the possible impact of commercial gambling advertising on youth. The primary purpose of the study was to explore the ways that commercial gambling advertising might affect the attitudes, knowledge, beliefs and behavioural intentions of youth. Although this research is an exploratory study, the findings have implications for future research, preventive programming, and healthy public policy.

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