Dog and Horse Racing – UK – September 2003


Horse and dog racing are together the two most important betting media in the British sporting economy. However, their gambling significance apart they have very little in common, from their relative popularity to their respective wealth (or lack of it) and future prospects. Horse racing is a major spectator sport employing over 60,000 people and generating total economic activity worth in excess of £600 million to the UK economy each year. Greyhound racing remains a minority sport currently struggling to attract a viable spectator base and sustain its existence on around 5% of horse racing's annual income. However, the common bond of the betting ring ensures that the link between the sports endures. This report offers an in-depth analysis of the current sporting and commercial health of both sports and outlines prospective future developments that will influence the shape of the market in the short and medium term. Exclusive primary research has also been used to build demographic analysis of key consumer groups within the dog and horse racing markets and to assess how these consumers behave in the market and what attitudes they hold towards the two sports. This is the second occasion on which the sports of dog and horse racing have been examined. Wherever possible, comparisons with figures and trends identified in the first edition of this Mintel report (Horse and Dog Racing - UK, Leisure Intelligence, August 1998) have been made and assessed. Offering answers to all the key marketing questions, including: Mintel's latest research into the Dog & Horse Racing industry reveals that more than half of all adults are potential race-goers. Are you poised to reached these consumers? Do you know who they are and what they expect from the leisure venues they visit? Increasingly, customers are spending more on non-core areas, such as catering. Is your offering part of the new bullish stadia development plans of the major track operators?

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