Follow-up study of loyalty card customers: Changes in gambling behaviour over time

Abstract

This study is a follow-up to the 2014 study of holders of bookmakers loyalty cards, commissioned by GambleAware, as part of a programme of research looking at users of machines in bookmakers.

This study was commissioned to:
- explore changing patterns of gambling behaviour over time,
- examine changes in problem gambling behaviour, and
- identify who is more likely to change problem gambling status.

This report summarises headline findings on changes in behaviour over time, changes in problem gambling status, and the characteristics of machine users who are most at risk of becoming problem gamblers.

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