Gambling among Asian American college students

Abstract

Asian Americans comprise a growing sector of the customer base of casino establishments across North America. Their importance to the industry was recently noted by Cindy Liu, Asian marketing coordinator at Mohegan Sun in Connecticut, who estimated that roughly 16% of the men and women who visit the casino are Asian Americans (Ornell, 2015). Although this percentage of Asians among casino customers was greater than it was ten years ago, in California the numbers have been very large for some time. In 2007, for example, about half of the patrons of a Los Angeles casino were Asian, although Asians were only 12% of the state's population at that time, in a study reported by Timothy Fong, co-director of UCLA’s Gambling Studies Program (Center for Civil Society, 2007).

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