The Industry Code for Socially Responsible Advertising (the ‘Industry Code’) was originally introduced on 1 September 2007. Its aim was to:
1. Provide gambling operators with a range of measures that would enhance the social responsibility of their advertising and which went over and above the extensive requirements already placed on them by the gambling and advertising regulators.
2. It was always envisaged that the Industry Code would be reviewed and the Industry welcomed the Government’s decision in 2014 to initiate a review of all aspects of the regulation of gambling advertising.
3. As part of that process, on 28th February 2014, the then Secretary of State at the Department for Culture, Media and Sport (DCMS) wrote to the Remote Gambling Association (RGA) to request a review of the Industry Code: ‘to ensure that controls keep pace with developments in the market, and continue to reflect public attitudes towards gambling advertising’.
4. Following this review and subsequent engagement with DCMS, a number of improvements and additions have been made to the Code. They are contained in this Second Edition and come into force in February 2016.