Impact of gambling warning messages on advertising perceptions

Abstract

This report provides a summary of the results from three linked studies relating to gambling advertising and warning messages. The aim of this research was to address the following three research questions:

Study 1. How are legislative interventions used in different jurisdictions of Australia?
Study 2. What are the different communication strategies employed by gambling advertisers?
Study 3. How does the use of warning messages impact on perceptions and response to gambling advertisements?

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