Informed choice and gambling: Principles for consumer protection


The primary objective of this paper is to clarify the issue of personal responsibility and the role of industry in providing relevant and full information necessary for informed decision-making. At the outset, we want to emphasise that information alone does not alter behaviour; similarly, we do not believe that public health information campaigns are the single best approach to responsible gambling. Rather, we suggest that information represents a basic and necessary building block upon which other multifaceted initiatives can be built. This paper will seek to establish a set of principles to guide and enhance informed choice.

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