Participation in internet gambling markets: An international comparison of online gamblers’ profiles

Abstract

Despite the perception of increased participation in Internet gambling around the world, relatively little is known about the characteristics of Internet gamblers. This study examines the socioeconomic characteristics of Internet gamblers using surveys conducted in Spain, the United Kingdom, and Canada, which provide differing mixes of conventional gambling activities and also have different regulatory and socioeconomic characteristics, making the comparison of Internet gamblers across these three environments an interesting exercise. A number of interesting patterns emerge from this analysis. Internet gamblers appear to be quite heterogeneous in terms of their demographic and economic characteristics.

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