Paper presented to the Lisbons Addictions Conference, Lisbon, Portugal, 23-25 September.
Gambling is a popular, socially accepted and normalised activity in many countries. But problem gambling appears to be highly stigmatised. Stigma: a social process when individuals are devalued or discredited because of a perceived negative attribute, behaviour or social identity which disqualifies them from full social acceptance (Goffman, 1963). Very little research has examined the relationship between problem gambling and stigma (only student samples). Stigma is a known deterrent to problem acknowledgement, help-seeking and recovery from problem gambling.