New GambleAware research demonstrates that online gambling companies can use the data they hold on how customers play to identify those with gambling problems or at risk of developing problems. This means companies could act to help players change the way they gamble or get the help they need in a way that is tailored to their level of risk and type of behaviour. The research has been welcomed by remote operators as it will help their industry further develop best practice in customer protection.
The report, commissioned by GambleAware and completed by PwC, uses an internationally-recognised problem gambling assessment tool and data provided by four UK-facing gambling operators. Over 10,000 customers gave permission for their data to be used. In the data on gamblers’ play, the research found indicators that, when considered collectively, are strong signs of potentially problematic gambling.