The public perception of athlete and coach gambling in sport is perceived as an unethical action due to its ability to destroy the integrity of sport (Masteralexis, Barr, & Hums, 2015; Thornton, 2012). The notion was fortified as bad for sport when the point shaving scandal involving the Chicago Black Sox in 1919, resulted in a prohibition on sports gambling by athletes and coaches. The vast majority of gambling actions in sport have involved outside influences affecting the game for their own financial gain, seeking to manipulate the game to win against the odds; the action described as cheating or unethical gambling (Thornton, 2012). The focus of this paper is not on the outside influences to the game but on the primary actors in the sport, the athletes and coaches who want to place money on their team to win, such as in the case of Pete Rose. The intent of this paper is to produce a new framework for which athlete and coach betting on their own team to win can be viewed as ethical and good for the game.