Blackpool Pleasure Beach is a spectacular national and international phenomenon that deserves the serious attention of historians. Since the 1890s it has evolved into Britain's most visited tourist attraction. Each year, its 42 acres become a vast wonderland of noise, rides (including ten roller coasters), attractions and shows. As the first critical perspective of a major amusement park, this is a book for both the serious historian and general reader. You will find in these pages a study that is as accessible as it is authoritative, offering new interpretations of the changes in leisure, amusement, technology and consumption that helped to transform popular culture and society in twentieth-century Britain.