Survey data on gambling participation: April 2011

Abstract

AIM: Assess remote gambling participation. METHOD: ICM omnibus survey, a 1,000-adult telephone survey conducted quarterly. FINDINGS: Over the year to March 2011, 56.2% of adults had participated in at least one form of ANY gambling in the previous four weeks. This figure of 56.2% compares with the 2010 calendar year figure of 55.5% and the 2009 calendar year figure of 55.2%. The most popular gambling activity was National Lottery tickets (46.0% of respondents), followed by tickets for society or other good cause lotteries (11.4%) and National Lottery scratchcards (10.3%). Betting on horse races, the football pools, and fruit or slot machines were the next most popular activities (4.0%, 3.1% and 3.0% respectively). Over the year to March 2011, 11.2% of adults had participated in at least one form of REMOTE gambling in the previous four weeks. Around half of these had participated just in National Lottery products. This figure of 11.2% compares with the 2010 calendar year figure of 11.1%, the 2009 calendar year figure of 10.5%, the 2008 calendar year figure of 9.7%, the 2007 calendar year figure of 8.8% and the 2006 calendar year figure of 7.2%. The growth in participation in remote gambling is explained very largely by increased online participation in the National Lottery. If those only playing National Lottery products remotely are excluded, 5.9% of respondents had participated in remote gambling in the year to March 2011, compared with the figure of 5.7% in 2010, 5.7% in 2009, 5.6% in 2008, 5.2% in 2007 and 5.1% in 2006.

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