Survey data on remote gambling participation: October 2009


AIM: Assess remote gambling participation. METHOD: ICM omnibus survey, a 2,000-adult telephone survey conducted quarterly. FINDINGS: Over the year to September 2009 (ie an average of figures for December 2008, March 2009, June 2009 and September 2009), 10.6% of the 8,000 adults surveyed said they had participated in at least one form of remote gambling (through a computer, mobile phone or interactive/digital TV) in the previous month. Around half of these had participated just in National Lottery games.This figure of 10.6% compares with the 2008 calendar year figure of 9.7%, the 2007 calendar year figure of 8.8% and the 2006 calendar year figure of 7.2%. 89.3% of respondents said they had not participated in any form of remote gambling.The growth in participation in remote gambling is explained very largely by increased online participation in the National Lottery. If those only playing National Lottery games remotely are excluded, 5.7% of respondents had participated in remote gambling in the year to September 2009, compared with 5.6% in 2008, 5.2% in 2007 and 5.1% in 2006.Overall, in the year to September 2009, 8.2% of respondents said they had gambled remotely on tickets for the National Lottery draw in the previous month (either only or in addition to other types of gambling activity).Those participating in remote gambling remain more likely to be male than female, and are more likely to be aged 18-44.Remote gambling via a computer, laptop or handheld device was most popular (9.0% of all respondents), followed by gambling via mobile phone (2.9%) and interactive/digital TV (2.1%).

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