This paper is concerned with the escalation of gambling in the UK and the consequences this has for the consumer. Reasons why people consume risk through the medium of gambling are provided with social factors, presented here, as important variables that have influenced this consumption. The National Lottery in the UK is highlighted as the most recent example that provides the context for this escalation in the consumption of gambling. The paper then presents research data obtained from reformed problem gamblers and describes the social ills associated with their compulsive gambling behaviour traits and their worries over the impact that gambling has on the individual and the community. The paper suggests that there will be an increase in the number of problem gamblers as a result of the increasing exposure of the consumer towards many forms of gambling.