The Gambling Commission (the Commission) has monitored gambling participation and prevalence across all gambling activities undertaken in the UK through quarterly telephone omnibus surveys since 2006. The data used for this purpose is collected via ICM’s telephone omnibus survey, which covers a nationally representative sample (in terms of age, gender, social classification and region) of adults 18-years of age or over. Key findings: Whilst several factors, including overall gambling participation, did not display significant variation across the five-year period, analysis shows there are some underlying trends in the data. The graphic overleaf shows significant increasing and decreasing trends that have been identified from the analysis. These trends in participation, frequency, mode, activity and their relationship to other factors (including demographics and macro-economic indicators) are presented and discussed in more detail in the sub-sections below the graphic.