Understanding of Return to Player messages: Findings from user testing


This research, commissioned by the Responsible Gambling Trust, explored machine players’ understanding of the ‘return to player’ (RTP) messages displayed on gaming machines. These messages advertise what proportion of money is returned to players in prizes and form part of a package of measures to promote responsible gaming. The Gambling Commission has expressed concern that these messages are not understood by players. A small-scale, qualitative study, using cognitive interviewing methods was undertaken to explore players’ understanding and perceived utility of RTP information, involving face-to-face interviews with 25 players.

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