Using social marketing to de-stigmatize addictions: A review


Persons with addictions face a significant social stigma. Fear of being stigmatized often results in persons with addictions or substance abuse issues not seeking the help they require for fear of societal disapproval. This article examines how social marketing has been used, and can be used, to de-stigmatize addictions. Previous de-stigmatization campaigns are reviewed and discussed, and recommendations for future social marketing campaigns are provided.

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