Getting Grounded in Problematic Play: Using digital grounded theory to understand problem gambling and harm minimisation opportunities in remote gambling


The present study used a novel methodological approach to explore and explain patterns of Internet problem gambling, and to provide insights to support strategies to mitigate risks associated with Internet gambling. Only problem gamblers were observed in this study; low-risk, moderate risk and non-problem gamblers were beyond its scope. Qualitative rather than traditionally quantitative techniques to make sense out of the ‘big data’ held by gambling companies. This new approach has several benefits, the most important of which is generating new ideas.

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