A scoping investigation of eye-tracking in Electronic Gambling Machine (EGM) play


This is the first study to use eye-tracking to improve our understanding of how machine players pay attention to roulette and slot games in commercial settings. The study describes the distribution of visual attention towards the game features of roulette and slots, and offers methodology for studying and optimizing the timing, placement and content of harm-minimisation messaging.

The research was conducted by Professor Robert Rogers and colleagues at Bangor University.

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