The role of cognitive bias and skill in fruit machine gambling


Although a single theory of the cognitive psychology of gambling is unlikely to fully explain persistent gambling, a number of recent studies have shown that there may be a strong cognitive bias involved in gambling behaviour. In this study a number of factors and variables relating to the cognitive psychology of fruit machine players were examined in 60 subjects (30 regular and 30 non-regular gamblers) in a British amusement arcade. This involved the use of the Ā«thinking aloud methodĀ» and an examination of the role of skill using both objective (behavioural) and subjective (self-report) measures.

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